Marketing Manager Posted 10 months ago - Expired 8 months ago
Marketing Manager - Rotherham
Role: Marketing Manager
Salary: up to £35K, DOE
Our client is a fast growing business who create amazing marketing strategies for start-up businesses, SME’s and corporates.
This is a fantastic opportunity for a proven digital marketing leader to join a fast growing team. This role will head up the online and offline marketing department and report directly into the company’s board of directors.
You will be tasked with strategically planning, creating and delivering highly effective, engaging marketing campaigns to increase inbound leads, sales and general opportunities for our customers across both paid and organic channels.
Key to this role is the proven ability to build full 360 marketing campaigns across a variety of platforms – PPC, SEO, social, email, print to enhance their customers brand within both the online and offline space.
Creates effective digital marketing campaigns to drive leads and sales online
Design digital media campaigns aligned with business goals
Play a hands-on role with PPC, SEO, social, content marketing, display, email and any other digital channels
Develop an annual digital marketing plan in line with the Business Development strategy for both our customers and the business
Deliver all marketing activity within the agreed budget, including control and reporting on all marketing related budget elements, internal and external costs
Create a detailed content calendar: review, refresh and update in line with marketing plan
Proactively manage and implement social media content calendars
Write and optimise content for social networking accounts such as Facebook, Twitter and LinkedIn
Analyse the performance of assigned campaigns, identifying new opportunities and facilitating change to hit KPIs
Edit and post videos, podcasts and audio content to online sites
Provide support to help run PPC campaigns efficiently
Identify new trends in digital marketing, evaluate new technologies and ensure the business is at the forefront of industry developments
Closely monitor results of all campaigns you are responsible for; evaluating and reporting on promotions and campaigns in a timely manner
Utilise web analytics to gain insight on overall website performance, maintain and provide analysis from marketing performance dashboard, align to marketing plan and report on overall goals and variances to plan
Maintain brand impact and competitor insight via marketing performance dashboard
Providing proactive recommendations for automated and event triggered communications
Identifying and proposing advertising or sponsorship opportunities to the board of directors
Uphold relationships with media partners
The successful candidate:
You should have a strong grasp of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will also be responsible for developing the CRM strategy to encourage customer retention and loyalty, as well as ensure the database grows and can be segmented effectively for targeted marketing activities.
Your past experience will likely involve delivering successful digital marketing across multiple social channels within a marketing agency, or client-side in an in-house role.
Significant experience in a digital marketing related role, ideally gained within a digital agency, or a marketing services organisation
A strong working knowledge of the overall digital marketing mix – email, SEO, PPC, content and social
Experience of creating successful digital marketing campaigns across all channels
Confident in creating and deploying content via social media platforms e.g. Twitter, Facebook, LinkedIn
Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform and motivate them
Knowledge of Google Analytics.
Experience of using content management systems
Understanding of other related software a bonus, but not essential such as Photoshop, Brandwatch, email marketing tools.
CIM qualification preferred.
Glu Recruit are an equal opportunities employer.