SEM Manager
Posted 2 months ago - Expired 6 days ago

Sheffield, South Yorkshire,
Permanent Full Time
£20000 to £26000

SEM Manager - Sheffield

Role: SEM Manager


Salary: Up to £26K per annum

Location: Sheffield

Our client is a leading digital marketing agency.

The role:

An opportunity has arisen for an SEM Manager at a cutting edge International Digital
Agency in Sheffield. You’ll be working closely with the Digital Director and Client Success
Manager in order to create & implement SEO & Paid Media strategies for a wide range of
clients within the Automotive, Health, Recruitment, Beauty, Fashion, Lifestyle, and Creative
industries.

You’ll be a big part of the direction for the company and will need to keep on top of the
industry trends and developments to help grow the agency internationally.

Key Responsibilities
General
● Monthly reporting for clients
● Paid Media & SEO Audits, metadata and content optimisation
● Identifying SEO & Paid Media Strategies along with campaign plans
● Assist the Digital Director to map out creative campaign strategies
● Supporting the pitch process for new business
SEO
● Keyword Research, keyword mapping, competitor analysis
● Undertaking website migrations
● Producing solutions to content SEO Issues
● Analysing Google Analytics for new opportunities / problems for clients
● Understand Search Engine algorithms and provide feedback to customers in a
clear and understandable way
● Share knowledge and new developments within the world of SEO
Paid Media
● Paid Social Implementation on Facebook, LinkedIn, Twitter & Instagram
● Keyword Research, keyword mapping and competitor analysis
● Campaign builds and expansion of clients’ Adwords / Bing Accounts
● Paid Media Audits on clients campaigns
● Analysing Google Analytics for new opportunities / problems for clients
● Share knowledge and new developments within the world of Paid Media

The successful candidate:

As part of your digital magic you’ll need to have knowledge within the following areas

SEO
● Strong background with link earning
● Strong background in content optimisation for SEO
● Understanding of Technical SEO
● Excellent knowledge of SEO best practice
● Strong knowledge of Digital Marketing
● Excellent knowledge of Google Analytics
● Excellent knowledge of Google Adwords
● Experience in using SEO tools such as Screaming Frog, Moz, SEM Rush
● Excellent written English
● A second language is highly beneficial (Spanish is ideal)

Paid Media
● Google Certified for Advanced Search Campaigns
● Strong background in developing effective and measurable paid social campaigns
and strategies
● Strong background in developing effective and measurable Adwords and Bing
campaigns ( Search / Display / Remarketing / Shopping / RLSA)
● Strong understanding of bid management platforms
● Ability to map out campaign structures and forecast data for customers
● Experienced in delivering effective keyword research
● Experience in landing page optimisation and recommendations (a/b testing)
● Excellent knowledge of PPC best practice
● Strong working knowledge of Excel and Google Sheets

We’re looking for a candidate with a strong background in managing SEO & Paid Media
strategies for clients using a natural approach using onsite and offsite SEO techniques.
The successful candidate will have the technical know how of leading both SEO & Paid
Media strategies from the initial pitch process to the research and implementation phases
with a proven track record of success.

You’ll be passionate about natural search running super powered Paid Media campaigns whilst also being happy to share knowledge within the team in order to help us deliver even better results for our customers. The new SEM Manager will grow within the team and work to
improve both SEO & Paid Media services for customers.

Glu Recruit are an equal opportunities employer